By  on April 1, 2014

Free People today will unveil its first in-store shop in China, a 650-square-foot unit at Lab Concept Queensway Plaza in Hong Kong.

The Hong Kong shop, which is a partnership with Lab Concept, is part of the brand’s broader push into Asia. Last month, Free People opened three stores in Japan. The shop-in-shop will carry the brand’s complete clothing line and intimates collection.

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