By  on September 28, 2009

NEW YORK — Gant has signed a lease for a 700-square-foot space on Bleecker Street in the West Village here. The store will be dedicated exclusively to the brand’s Rugger men’s label, which is targeted toward a younger, more style-conscious consumer than the core Gant brand. The unit will be Gant’s first stand-alone Rugger store when it opens in late January or early February.

“Our target audience for Rugger is young and hip, and the West Village is the perfect place for this store,” said Ari Hoffman, chief executive officer of Gant USA, a division of Sweden-based Gant AB.

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