By  on March 30, 2012

NEW YORK — Hello Kitty has more friends for fall.


Parent company Sanrio has inked a number of new collaborations for fall using its Hello Kitty trademark, which is now in its 38th year. The brand transformed the penthouse suite of the 6 Columbus hotel here to showcase its product offerings, ranging from golf clubs to lingerie to hand soap, all emblazoned with Hello Kitty insignia in its myriad forms.

To access this article, click here to subscribe or to log in.

load comments
blog comments powered by Disqus