By  on March 30, 2012

NEW YORK — Hello Kitty has more friends for fall.

Parent company Sanrio has inked a number of new collaborations for fall using its Hello Kitty trademark, which is now in its 38th year. The brand transformed the penthouse suite of the 6 Columbus hotel here to showcase its product offerings, ranging from golf clubs to lingerie to hand soap, all emblazoned with Hello Kitty insignia in its myriad forms.

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