After opening its first freestanding store outside the U.S. this year at The Avenues in Kuwait and 13 international in-store shops spread across the U.K., Mexico, Canada and the Philippines, the brand is accelerating its global retail push. It anticipates at least nine freestanding stores will open next year in countries including Thailand, Mexico, Singapore, Jordan, Malaysia, Saudi Arabia, Indonesia and the United Arab Emirates.
“For this coming year, our expansion is quite aggressive,” said Ben Malka, the former president of the BCBG Max Azria Group who took over Halston as chairman and chief executive officer in 2011. He noted Halston Heritage currently has six international partners that it works with to grow retail and wholesale abroad.
Malka envisioned Halston Heritage, which will have 11 freestanding stores and four in-store shops in the U.S. by the end of this month, building an international presence from his first day on the job. He emphasized the key to spreading Halston Heritage outside the U.S. is being very clear about what the brand stands for and looks like. “If you start adapting the concept of your brand to all these different markets, it gets complicated because you start losing the essence of your brand,” he said.
The design of the international stores is quite similar to the design of stores in the U.S. Elements found in American stores — for example, exterior facades rimmed with Halston Heritage’s signature double “H,” and central platforms with mannequins and floating shelves in the interior — are replicated globally. Ranging from 1,200 to 2,200 square feet, however, the international stores are a tad smaller than their U.S. counterparts.
In addition to retail, Halston Heritage has built an extensive wholesale network abroad across more than 40 countries. About 200 of its total 400 wholesale doors worldwide are outside the U.S. Among the international retailers that Halston Heritage is wholesaling to are Saks Fifth Avenue in Mexico, Vakko in Turkey, Brown Thomas in Ireland and Brian & Barry in Italy.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty