After opening its first freestanding store outside the U.S. this year at The Avenues in Kuwait and 13 international in-store shops spread across the U.K., Mexico, Canada and the Philippines, the brand is accelerating its global retail push. It anticipates at least nine freestanding stores will open next year in countries including Thailand, Mexico, Singapore, Jordan, Malaysia, Saudi Arabia, Indonesia and the United Arab Emirates.
“For this coming year, our expansion is quite aggressive,” said Ben Malka, the former president of the BCBG Max Azria Group who took over Halston as chairman and chief executive officer in 2011. He noted Halston Heritage currently has six international partners that it works with to grow retail and wholesale abroad.
Malka envisioned Halston Heritage, which will have 11 freestanding stores and four in-store shops in the U.S. by the end of this month, building an international presence from his first day on the job. He emphasized the key to spreading Halston Heritage outside the U.S. is being very clear about what the brand stands for and looks like. “If you start adapting the concept of your brand to all these different markets, it gets complicated because you start losing the essence of your brand,” he said.
The design of the international stores is quite similar to the design of stores in the U.S. Elements found in American stores — for example, exterior facades rimmed with Halston Heritage’s signature double “H,” and central platforms with mannequins and floating shelves in the interior — are replicated globally. Ranging from 1,200 to 2,200 square feet, however, the international stores are a tad smaller than their U.S. counterparts.
In addition to retail, Halston Heritage has built an extensive wholesale network abroad across more than 40 countries. About 200 of its total 400 wholesale doors worldwide are outside the U.S. Among the international retailers that Halston Heritage is wholesaling to are Saks Fifth Avenue in Mexico, Vakko in Turkey, Brown Thomas in Ireland and Brian & Barry in Italy.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia