On a cross-country journey promoting her first style-advice book, “365 Style,” Nicky Hilton is also unveiling her capsule collection with Canada’s eLuxe.
The 10-piece collection will be available beginning Thursday and will include tops and dresses made of mostly crepes, linens and lace, retailing from $72 for a cami to $118 for a dress.
“I thought it would be fun to do a small little collection that’s very reflective of my lifestyle,” said the newly engaged Hilton. “I put something for every girl in this small capsule collection. I feel like I’m this hybrid of this New Yorker and Angeleno and so there’s this Upper East Side preppy-chic stuff and some California bohemian beach-girl stuff. It’s a mix between East and West. Oh, and for the sexy girl, too. There are little dresses — short dresses.”
The 30-year-old worked closely with eLuxe’s team in Canada on fabrics, poring over sketches, and was “very hands-on,” said the e-tailer’s chief executive officer Duke McKenzie. Some items include a black baby-doll dress with sleeves and a white collar, and a body-conscious sheath with mesh detailing.
“When she had her first meeting with us, she came in the doors with a complete mood board and knew exactly what feel she wanted and what items she wanted in the collection,” said McKenzie.
The e-tailer, which launched three years ago, manufactures products for a variety of bloggers, influencers and actresses. The company will release a new collection with actress Shay Mitchell in upcoming months.
This isn’t Hilton’s first foray into fashion design. She has been designing handbags, accessories and her own fashion brand for the past 15 years and is fully self-aware when it comes to her family background.
“I’ve always said in business that’s a double-edged sword,” she said of her family’s notoriety. “I would be lying if my last name didn’t open doors, but in the end, the product always speaks for itself. Product is king.
“I don’t really look to anyone for validation. I enjoy what I do, and I think I do a good job at it and that’s all that matters to me.”
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