PARIS — Just in time for Glastonbury, Roskilde or Benicassim, H&M has unveiled its first collection for festivalgoers, featuring clothes and accessories fit for a rock star — down to the leopard-print tent. Part of the Swedish high street retailer’s annual Fashion Against AIDS effort, the collection consists of around 20 pieces for women, 12 for men and some 20 accessories ranging from headphones to sleeping bags and a logo tote. The items will go on sale on May 20 in the Divided youth department of around 200 selected H&M stores in all markets, with the exception of the Middle East and Israel. A quarter of sales will be donated to youth HIV/AIDS awareness projects, H&M said. “For me, festivals are unique and inspirational places as they join both music and fashion,” said Ann-Sofie Johansson, H&M’s head of design. “To see your favorite bands, to see creative people gathered, all from different nations and with different looks, really inspires me.” The advertising campaign, shot by Dan Mårtensen, shows Lizzie Jagger and Lou Doillon hanging out in a festival setting with male model Josh Beech, who moonlights as lead singer of British rock band Snish. The women’s outfits include fringed tunics, cut-off denim shorts and tops embellished with sequins or ethnic details for a bohemian vibe. The look is completed with gladiator sandals and chunky jewelry. The men’s collection focuses on slim blazers and battered denim shorts, faded shirts and a leather biker jacket. H&M said it had raised more than 30 million Swedish krona, or $4.1 million, with its two previous Fashion Against AIDS collections, which consisted of tops designed in collaboration with musicians, designers and artists including Rihanna, Good Charlotte, Jade Jagger, Timbaland, Katy Perry, N.E.R.D. and Yoko Ono.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim