The recession isn’t stopping girls from buying new summer clothes in the contemporary arena. Whether it’s a $475 dress from Intermix or a $40 bra at Rapunzel’s Closet, specialty store owners are beginning to see an uptick in traffic and a range of best-selling items that are moving quickly.
Store: Shopbop.com Location: The Web Bestseller: Current/Elliott’s roll shorts. Retail Price: $178 The Appeal: “Denim cutoffs are a coveted basic this spring season and it’s no surprise our customers liked Current/Elliott’s the most,” said Kate Ciepluch, Shopbop.com’s fashion director. “The boyfriend style can be rolled or frayed hem exposed, and provides a broken-in look that’s just right.”
Store: Intermix Locations: 25 units nationwide. Bestseller: ALC’s jersey dress. Retail Price: $475 The Appeal: “It’s perfect for summer,” said Sari Sloane, vice president of fashion and merchandising at Intermix. “It is supersoft and lightweight and easy to wear. It also transitions from day to night very easily by simply adding bold jewelry and some high wedges.”
Store: Holt Renfrew Locations: Nine stores throughout Canada. Bestsellers: Alexander Wang’s classic mini-pocket T-shirt and Citizens of Humanity’s Dylan boyfriend jeans. Retail Prices: $95 for the T-shirt, $328 for the jeans. The Appeal: “The Alexander Wang T-shirt is the latest look,” said Julia Hurst, divisional director, contemporary women’s wear for Holt Renfrew. “It can be worn more edgy or casual and goes from work to play. The boyfriend jean is one of the newer denim silhouettes that reminds us of wearing our boyfriend’s clothes. These jeans can go from a sexy evening out to a comfy weekend at home in a heartbeat.”
Store: Olive & Bette’s Locations: Four in Manhattan. Bestsellers: AG’s cropped boyfriend jeans, Joie’s blouses. Retail Prices: $245 for the jeans, between $140 and $196 for the blouses. The Appeal: “Despite the challenges right now, the most expensive jean is also the bestseller,” said store owner Stacey Pecor. “We’ve sold over 400 pairs of AG’s boyfriend jeans because women don’t [already] own them. It’s as simple as that. Every single Joie blouse has performed well. We had an 88 percent sell-through the first week. And because they’re in stock, we can get back into the best-selling styles quickly. Nowadays, being nimble and reacting to what’s selling is more important than ever.”
Store: Rapunzel’s Closet Locations: Three stores in Palm Beach, Fla. and shoprapunzels.com. Bestsellers: Minnie Rose’s Summer Lovin’ shawl and Top Secret’s Sexy Back bra. Retail Prices: $158 for the shawl, $40 forthe bra. The Appeal: “The shawl comes in great colors, a great price, lightweight feel and one size fits all,” said owner Randi Siegel. “The bra has a great fit and is perfect with racer-back tanks, which are very in right now.”
Store: Eryn Brinie Location: One store in Manhattan. Bestsellers: The Essential T-shirt and Brushstroke skirt. Retail Prices: $30 for the shirt, $95 for the skirt. The Appeal: “Customers buy the T in multiple colorways, as its rolled sleeves and wide V-neck provide a fashionable update to the classic T-shirt,” said Tara Mulhare, retail director. “The Brushstroke skirt’s versatility is key, as our customers like to wear their staples in a variety of ways, each time creating a new look. Our customers note that the skirt may be dressed up or worn more casually, and the skirt’s pleating and pockets create a unique silhouette that complements the bold pattern.”
Store: Searle Locations: Four Manhattan stores. Bestsellers: Walter’s silk button-front dress and Magaschoni’s zip cardigan. Retail Prices: $238 for the dress, $288 for the cardigan. The Appeal: “The Walter dress is in a happy print, it’s hip and has a great fit that works for all body types,” said Rick Weinstein, director of sales and marketing for the store. “We could not get enough of the Magaschoni cardigans. They are in a chunky cotton, expressive collar and sleeve, bright colors and a great price.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia