By  on February 22, 2012

Iconix Brand Group Inc. and Reliance Brands Ltd. have formed a venture that owns the intellectual property in India of the brands under Iconix’s umbrella.

The structure of the joint venture, the first of its kind in India, allows Reliance to seek out licensing and retail opportunities throughout the country for all of Iconix’s fashion and home brands. Because the joint venture itself owns the intellectual property, there are no limitations on what opportunities it can pursue regarding its mandate to grow royalty revenue.

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