IK Retail Group, led by Iraklis Karabassis, who helped grow Benetton in the U.S., is rolling out a new retail concept, denim-based DNA 2050 with stores in New York, Chicago and Tysons Galleria in McLean, Va.

In addition to those locations, DNA 2050 is to launch another women’s and men’s boutique in downtown Chicago, possibly this year. It continues to scout for a second site in New York and retail space in Atlanta and in Washington D.C.’s Georgetown section.

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