MUNICH — Abominable snowmen, beware. A new breed of fur-bedecked skiers with a penchant for glamorous styles is sending the outdoor and ski apparel category to new heights, despite the slowing economy and later starts to ski seasons.
While recent snowfalls in Europe have given the industry a welcome boost, an avalanche of lodge-loving luxury customers — particularly from Russia — are buying into chic outdoor sports styles and couturelike premium lines that can be worn both on and off the slopes.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"