By  on November 18, 2009

MILAN — Although they expect market conditions to ease next year, Italian trade show organizers are taking nothing for granted and are making changes to consolidate their profiles, better serve exhibitors and entice potential footfall.

“We want to underline Pitti’s relevance on the trade show calendar and affirm its status as focal point for creativity and quality,” said Pitti Immagine chief executive officer Raffaello Napoleone, whose initiatives for next year include bringing in Spanish architect and industrial designer Patrizia Urquiola to update the layout of the Fortezza da Basso fairground in Florence.

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