NEW YORK — Ivanka Trump is back in the apparel game.
G-III Apparel Group Ltd., has entered a licensing agreement with Trump to develop sportswear, dresses, suits, suit separates, sleepwear, activewear, jeanswear and intimates. The collection will be distributed to department stores and better specialty stores in the U.S., Canada and Mexico beginning in spring 2014.
Trump, one of the stars of NBC’s “Celebrity Apprentice,” has a growing fashion and lifestyle brand. She began her company in 2007 as a fine jewelry collection. Her current portfolio includes footwear (Mark Fisher Footwear); handbags (Mondani Handbags) and outerwear (Fleet Street Ltd.), as well as new deals for sunglasses (B. Robinson) and fragrance (Parlux) that launch in spring 2013.
In October, she severed her agreement with HMX Group, which was licensed to make the women’s ready-to-wear. That line was introduced to retailers this spring and was sold in stores such as Lord & Taylor, Macy’s, Nordstrom, The Bay, Von Maur and Belk.
“We are very excited to partner with Ivanka Trump on this inspiring collection of women’s apparel,” said Morris Goldfarb, chairman and chief executive officer of G-III.
Asked why she chose G-III, Trump told WWD, “They’re really just best in class. The quality of their execution at the price points I’m looking to sell my apparel category was second to none. I love that they’re a significant company in terms of size and scale. They’re a very large company, yet nimble as though they’re quite smaller. We do share each other’s vision of the future of my brand.”
Trump said it was too soon to discuss where the line will be manufactured and the price points. “I’ll be working closely with G-III and will be involved in all decisions. They have a great infrastructure to support the growth,” she said.
She said the price points for the apparel “will be consistent with my footwear, handbags and coats.”
Jeff Goldfarb, director of strategic planning at G-III, added that they have identified a core group of executives who will run the business at G-III headquarters at 512 Seventh Avenue. “We will build out a showroom that’s commensurate with what the brand needs. We’ll be aggressive about the rollout. We’ll start here and will go international eventually,” he said.
Trump’s various products are sold in stores and Web sites such as Nordstrom, Macy’s, Bloomingdale’s, Belk, Dillard’s, Lord & Taylor, Zappos.com and Piperlime. In addition, they are featured in her SoHo boutique at 109 Mercer St., which houses all her brands.
G-III, whose revenue is $1.29 billion, manufactures and distributes dresses, sportswear, swimwear, beachwear and women’s suits, as well as handbags and luggage under its own brands, licensed brands and private label. Its own brands include Vilebrequin, Andrew Marc, Marc New York and Marc Moto. Its licensed brands include Calvin Klein, Sean John, Kenneth Cole, Cole Haan, Jessica Simpson and Vince Camuto.
Trump said she is working on an e-commerce site, as well as deals for several new product categories. But becoming a fashion mogul takes up only part of her day. She continues to work at her father Donald’s Trump Organization, where she is executive vice president of development and acquisitions, and is charged with the domestic and global expansion of the company’s real estate footprint. “It keeps me busy. It’s a lot of fun,” she added.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye