NEW YORK — Ivanka Trump is back in the apparel game.
G-III Apparel Group Ltd., has entered a licensing agreement with Trump to develop sportswear, dresses, suits, suit separates, sleepwear, activewear, jeanswear and intimates. The collection will be distributed to department stores and better specialty stores in the U.S., Canada and Mexico beginning in spring 2014.
Trump, one of the stars of NBC’s “Celebrity Apprentice,” has a growing fashion and lifestyle brand. She began her company in 2007 as a fine jewelry collection. Her current portfolio includes footwear (Mark Fisher Footwear); handbags (Mondani Handbags) and outerwear (Fleet Street Ltd.), as well as new deals for sunglasses (B. Robinson) and fragrance (Parlux) that launch in spring 2013.
In October, she severed her agreement with HMX Group, which was licensed to make the women’s ready-to-wear. That line was introduced to retailers this spring and was sold in stores such as Lord & Taylor, Macy’s, Nordstrom, The Bay, Von Maur and Belk.
“We are very excited to partner with Ivanka Trump on this inspiring collection of women’s apparel,” said Morris Goldfarb, chairman and chief executive officer of G-III.
Asked why she chose G-III, Trump told WWD, “They’re really just best in class. The quality of their execution at the price points I’m looking to sell my apparel category was second to none. I love that they’re a significant company in terms of size and scale. They’re a very large company, yet nimble as though they’re quite smaller. We do share each other’s vision of the future of my brand.”
Trump said it was too soon to discuss where the line will be manufactured and the price points. “I’ll be working closely with G-III and will be involved in all decisions. They have a great infrastructure to support the growth,” she said.
She said the price points for the apparel “will be consistent with my footwear, handbags and coats.”
Jeff Goldfarb, director of strategic planning at G-III, added that they have identified a core group of executives who will run the business at G-III headquarters at 512 Seventh Avenue. “We will build out a showroom that’s commensurate with what the brand needs. We’ll be aggressive about the rollout. We’ll start here and will go international eventually,” he said.
Trump’s various products are sold in stores and Web sites such as Nordstrom, Macy’s, Bloomingdale’s, Belk, Dillard’s, Lord & Taylor, Zappos.com and Piperlime. In addition, they are featured in her SoHo boutique at 109 Mercer St., which houses all her brands.
G-III, whose revenue is $1.29 billion, manufactures and distributes dresses, sportswear, swimwear, beachwear and women’s suits, as well as handbags and luggage under its own brands, licensed brands and private label. Its own brands include Vilebrequin, Andrew Marc, Marc New York and Marc Moto. Its licensed brands include Calvin Klein, Sean John, Kenneth Cole, Cole Haan, Jessica Simpson and Vince Camuto.
Trump said she is working on an e-commerce site, as well as deals for several new product categories. But becoming a fashion mogul takes up only part of her day. She continues to work at her father Donald’s Trump Organization, where she is executive vice president of development and acquisitions, and is charged with the domestic and global expansion of the company’s real estate footprint. “It keeps me busy. It’s a lot of fun,” she added.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast