Retailers wanting to build online buzz for the brands they sell are getting some help from savvy wholesalers who are out pushing their fashions and developing more direct relationships with customers.
Take Ivy & Blu Maggy Boutique, a reboot of the Suzi Chin for Maggy Boutique dress business that this month will roll out to stores such as Nordstrom, Lord & Taylor and Belk as well as ModCloth, Amazon and Zappos.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)