By  on January 15, 2009

Seeking to ramp up its women’s business to a full lifestyle brand, Izod is launching women’s career and denim categories for fall 2009.

Since bringing the Izod women’s license back in-house from Kellwood Co. for fall 2007, Phillips-Van Heusen Corp. has called the moderate brand’s women’s business “a huge growth vehicle.” Izod women’s president Cheryl Dapolito is working to make the division bigger than the men’s, turning the current 60:40 ratio on its head.

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