By  on April 18, 2008

ATLANTA — Novelty jackets were the number-one fall item at AmericasMart here, as buyers clamored for special pieces to differentiate themselves among consumers in a weakened economy.

“Buyers are complaining that, with the Internet and department store competition, too much product looks alike,” said Bruce Blaustein, vice president of Tapestry by Arkady, a social occasion line targeting Baby Boomers. “We have to give them new and different.”

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