By  on September 23, 2010

James Perse wants to become a four-dimensional retailer.

The Southern California company known for luxe T-shirts is pushing ahead with four store concepts, each revealing a different side of the brand and its namesake founder. During the next five years, the brand is charting a course to transform from a $100 million business, almost 70 percent reliant on wholesale, to a $250 million business, 70 percent driven by retail.

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