By  on October 8, 2008

J.C. Penney is banking on Charlotte Ronson to infuse a bit of contemporary flair onto the selling floor.

The Plano, Tex.-based retailer has signed a long-term deal with the New York-based Ronson to design a full contemporary sportswear collection called I [Heart] Ronson, hitting 600 of Penney’s 1,093 stores for spring selling. The line will also be available on jcp.com and in Penney’s catalogues.

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