By  on April 13, 2010

MILAN — Urban chic sportswear brand Jeckerson is plotting its global expansion with its first flagship and online store.

Located in Milan, the 1,404-square-foot shop is positioned near the new Guess and Abercrombie & Fitch banners in Corso Matteotti,a few feet away from luxury shopping street Via Montenapoleone.

The company-owned Jeckerson store is located in the historical Crespi palazzo, designed by famed futurist architect Piero Portaluppi in 1928. Vudafieri Saverino Partners, which has worked with the likes of Moschino, Jimmy Choo and Gianfranco Ferré, reformatted the space for Jeckerson. Main elements include ceramic tile floors, smoked oak elements and leather furniture. The color palette revolves around tones of gray and sage green, a reminder of the brand’s golfing heritage.

Jeckerson was acquired in May 2008 by Stirling Square Capital Partners and Sirius Equity. Founded by Jim Sharp and Robert Bensoussan, Sirius Equity is known for turning around the Jimmy Choo brand. Bensoussan, previously chief executive officer of Christian Lacroix and Gianfranco Ferré, is chairman of Jeckerson.

Roberto Cappelli, ceo of Jeckerson, said he expects the store to generate sales of more than 10,000 euros, or $13,514 at current exchange, a square meter. Cappelli is focused on adding more fashion content to the men’s and women’s brand, whose strength lies in pants with patches from the golf world, and expanding its product offer with several categories such as knits, polo shirts and outerwear.

“This is not a trends-oriented line.It’s more luxury casual, sportswear without being active, city and weekend but not streetwear,” said the executive, who plans to add footwear and swimwear licenses by the end of the year.

Patches have been developed in Alcantara, or woven leather, and come quilted or embellished with Crystallized-Swarovski Elements or studs. For spring, a limited edition collection of pants features patches reproducing the American flag.

Jeckerson was established in 1995 in Prunaro di Budrio, Bologna, Italy. The brand is sold in 600 independent multibrand shops and last year posted sales of 60 million euros, or $83.4 million at average exchange. Entry retail prices range from 150 euros to 250 euros, or $202 to $337.

A second store in beach resort town Forte dei Marmi, Italy, will open in the second half of the year.

“Our goal is to internationalize the brand and create a retail network that will afford us more visibility,” said Cappelli, pointing to the potential of the Asian market in particular.

The store opened on March 30, and Cappelli said the brand’s e-commerce site, which will further help expand Jeckerson outside Italy, was also unveiled that day. A cocktail event to mark the official opening of the store is set for today during the city’s international furniture and design exhibition, Salone del Mobile.

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