By  on February 19, 2014

Joe Fresh is going global.

In a new international strategy that’s anything but timid, the brand has signed three separate partnership agreements to swiftly enter the Middle East, North Africa, Europe and South Korea, a total of 24 countries. In addition, “We are speaking to 10 or 12 [potential] partners all over the globe and hope to announce two or three more partnerships in the coming months,” Mario Grauso, chief operating officer of Joe Fresh, told WWD. “There’s a big corporate focus to make this business global.”

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