By  on April 8, 2013

NEW YORK — “If we were at a football game, I would say we’re in the second half,” said Richard Dickson, president and chief executive officer of branded businesses at The Jones Group Inc., when asked to describe how the turnaround of the sportswear business was progressing.

After several challenging seasons, Jones has reworked the namesake sportswear lines for fall, going back to the strengths and the heritage of the brands, and lowered price points in an effort to win back its customer. It has also launched a new collection for fall called JonesWorks, a style system that simplifies the modern woman’s work wardrobe with key pieces that are “made to mix.”

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