By  on April 30, 2014

For a worldly creative director of a budding fashion brand, Joyce Azria thinks of chickens and sharks a lot.

Lest anyone assumes that the critters are the latest prints for a flirty dress or the charms on a must-have accessory from BCBGeneration, the latest addition to her father Max Azria’s clothing empire, they are actually the things that help Azria be herself and understand her young customers.

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