The brand will open its first two stores in Moscow on Tuesday in partnership with JamilCo., a leading Russian luxury brand distributor. The grand opening will take place at GUM tonight. An additional Juicy store will open today at the Four Seasons shopping center.
LeAnn Nealz, chief creative officer and co-president of Juicy Couture, said, “Juicy has always enjoyed the loyalty of Russian customers who shop with us in London, New York and other cities,” so she believes the stores will appeal to Moscow women.
“As we continue to expand internationally, the Russian market will become extremely important to our brand.”
The 1,500-square foot mono-brand store within GUM will feature Juicy’s women’s categories, including ready-to-wear, outerwear and accessories as well as Juicy Kids. The 1,300-square-foot store at the Four Seasons mall will carry Juicy’s women’s categories.
Juicy Couture’s spring campaign model and Moscow native, Anna S. will attend the grand opening celebration at GUM.
Presently, Juicy Couture is available in 45 countries. The company has 85 stores internationally and 72 domestically.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18