By  on May 1, 2014

L Brands is moving forward with plans to eliminate all non-innerwear except loungewear and beach lifestyle apparel from its Victoria’s Secret Direct operation within the next 12 months.

During a presentation Wednesday at The Barclays Retail and Consumer Discretionary Conference, Amie Preston, chief investor relations officer, said that categories including dresses, sweaters, jeans and shoes, which have been deemphasized online in the past 18 to 24 months, will be eliminated entirely.

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