By and  on October 13, 2009

L.L. Bean is tending to its future with a new collection that, while squarely aimed at a younger and more urbane audience, evokes the company’s American, outdoor heritage.

Called L.L. Bean Signature, the line, designed by Alex Carleton, the founder of Rogues Gallery, marks the first time the Maine-based cataloguer and retailer has sought to expand beyond its core outdoor apparel and equipment business. It will debut to press Wednesday, and will hit the company’s stores and catalogue in March.

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