Lacoste will introduce a new subbrand this fall dubbed Lacoste Live, targeting a younger, more contemporary customer than its core sportswear collections. The label will carry unique branding supported by a separate marketing campaign. In addition, 60 dedicated Lacoste Live stores are set to open in the coming months, the first slated to bow in early September in New York’s SoHo neighborhood. Stores will follow in international markets including Paris, London, Berlin, Zurich and Tokyo.
“This is a new 360-degree concept that includes its own design team, stores, wholesale distribution and advertising,” said Steve Birkhold, chief executive officer of Devanlay U.S. Inc., the U.S. subsidiary of Paris-based Devanlay SA, the worldwide apparel and accessories licensee for Lacoste.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)