Lacoste will introduce a new subbrand this fall dubbed Lacoste Live, targeting a younger, more contemporary customer than its core sportswear collections. The label will carry unique branding supported by a separate marketing campaign. In addition, 60 dedicated Lacoste Live stores are set to open in the coming months, the first slated to bow in early September in New York’s SoHo neighborhood. Stores will follow in international markets including Paris, London, Berlin, Zurich and Tokyo.
“This is a new 360-degree concept that includes its own design team, stores, wholesale distribution and advertising,” said Steve Birkhold, chief executive officer of Devanlay U.S. Inc., the U.S. subsidiary of Paris-based Devanlay SA, the worldwide apparel and accessories licensee for Lacoste.
While the stores will open later this year, the first men’s wholesale collection for Lacoste Live will hit department and specialty stores next spring. Women’s wear under the new label will bow in fall 2011.
“At our retail partners, we expect Live to sit with denim and contemporary collections while the core Lacoste product will remain in sportswear departments,” explained Birkhold.
Prices for Lacoste Live categories will be on par with other Lacoste products, with polos at $79.50, wovens at $88 to $110, denim at $130 to $175 and jackets at $125 to $225. The differentiation will be in slimmer fits and more fashion-forward designs, such as optic prints and zigzag stripes on tops.
Lacoste Live will subsume the Lacoste Red product, which was the company’s previous contemporary initiative but which did not carry a unique label. Lacoste Live is projected to account for 10 to 15 percent of total U.S. Lacoste sales in its first years.
The first Lacoste Live store will open at 134 Prince Street, replacing an existing Lacoste boutique. Additional markets being considered for units include Los Angeles, Boston, Miami and Georgetown. “The new design will have a warmer, more casual feel than the stark, white environment of the traditional Lacoste shop,” said Birkhold.
Footwear, which is licensed to Pentland Group Plc, will be a key category in the new stores, comprising about 40 percent of projected sales. Lacoste Live product also will be available in the company’s 67 U.S. Lacoste boutiques and on the Lacoste e-commerce site.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye