Sportswear maker Lacoste has commit-ted to spend a half-million dollars over the next three years to help preserve an endangered species close to its corporate heart — the crocodile.
The initiative is part of a program called “Save Your Logo,” implemented last year by the Global Environment Facility, the World Bank and the International Union for Conservation of Nature, which encourages companies to become involved in preserving animals related to their brand insignia. Lacoste is the first fashion company to sign on to this cause marketing platform, joining insurance company MAAF (dolphin logo), the Val d’Isère ski resort (eagle) and the Olympique Lyonnais soccer club (lion).
Lacoste’s first project as part of its conservation effort is to help grow the population of the critically endangered Gange gharial, a crocodile species that lives on the Indian subcontinent and can be identified by its long, slender mouth with fully visible teeth. Only about 1,400 remain in the wild, according to the World Wildlife Fund.
In October, Michel Lacoste, president of Lacoste SA, visited a gharial breeding farm in the Chitwan National Park in Nepal operated by the wildlife fund and now supported by the French fashion brand. “We hope to be able to give back to our iconic crocodile — to whom we owe so much — a small part of what he has brought us,” Lacoste said. “Seventy-five years ago, we were the first company to embroider a logo on apparel, and now we are the first company to support ‘Save Your Logo.’”
Lacoste said company funds would be used to help expand incubator pools in which young gharials are housed after birth for at least six years before being released into the Ganges river. In addition, the company will help modernize the facility’s infrastructure and educational programs for visitors.
More than 300 large global brands use logos incorporating animals or plants that are threatened by dwindling biodiversity on the planet, said the directors of Save Your Logo.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)