Sportswear maker Lacoste has commit-ted to spend a half-million dollars over the next three years to help preserve an endangered species close to its corporate heart — the crocodile.
The initiative is part of a program called “Save Your Logo,” implemented last year by the Global Environment Facility, the World Bank and the International Union for Conservation of Nature, which encourages companies to become involved in preserving animals related to their brand insignia. Lacoste is the first fashion company to sign on to this cause marketing platform, joining insurance company MAAF (dolphin logo), the Val d’Isère ski resort (eagle) and the Olympique Lyonnais soccer club (lion).
Lacoste’s first project as part of its conservation effort is to help grow the population of the critically endangered Gange gharial, a crocodile species that lives on the Indian subcontinent and can be identified by its long, slender mouth with fully visible teeth. Only about 1,400 remain in the wild, according to the World Wildlife Fund.
In October, Michel Lacoste, president of Lacoste SA, visited a gharial breeding farm in the Chitwan National Park in Nepal operated by the wildlife fund and now supported by the French fashion brand. “We hope to be able to give back to our iconic crocodile — to whom we owe so much — a small part of what he has brought us,” Lacoste said. “Seventy-five years ago, we were the first company to embroider a logo on apparel, and now we are the first company to support ‘Save Your Logo.’”
Lacoste said company funds would be used to help expand incubator pools in which young gharials are housed after birth for at least six years before being released into the Ganges river. In addition, the company will help modernize the facility’s infrastructure and educational programs for visitors.
More than 300 large global brands use logos incorporating animals or plants that are threatened by dwindling biodiversity on the planet, said the directors of Save Your Logo.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion