Sportswear maker Lacoste has commit-ted to spend a half-million dollars over the next three years to help preserve an endangered species close to its corporate heart — the crocodile.
The initiative is part of a program called “Save Your Logo,” implemented last year by the Global Environment Facility, the World Bank and the International Union for Conservation of Nature, which encourages companies to become involved in preserving animals related to their brand insignia. Lacoste is the first fashion company to sign on to this cause marketing platform, joining insurance company MAAF (dolphin logo), the Val d’Isère ski resort (eagle) and the Olympique Lyonnais soccer club (lion).
Lacoste’s first project as part of its conservation effort is to help grow the population of the critically endangered Gange gharial, a crocodile species that lives on the Indian subcontinent and can be identified by its long, slender mouth with fully visible teeth. Only about 1,400 remain in the wild, according to the World Wildlife Fund.
In October, Michel Lacoste, president of Lacoste SA, visited a gharial breeding farm in the Chitwan National Park in Nepal operated by the wildlife fund and now supported by the French fashion brand. “We hope to be able to give back to our iconic crocodile — to whom we owe so much — a small part of what he has brought us,” Lacoste said. “Seventy-five years ago, we were the first company to embroider a logo on apparel, and now we are the first company to support ‘Save Your Logo.’”
Lacoste said company funds would be used to help expand incubator pools in which young gharials are housed after birth for at least six years before being released into the Ganges river. In addition, the company will help modernize the facility’s infrastructure and educational programs for visitors.
More than 300 large global brands use logos incorporating animals or plants that are threatened by dwindling biodiversity on the planet, said the directors of Save Your Logo.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast