Levi’s and Pendleton Woolen Mills have collaborated on a line of men’s and women’s jackets that will hits stores in early November. The partnership brings together two American brands with well over two centuries of combined heritage — each of which has been actively seeking out co-branding opportunities in recent years.
“We’ve used blanket linings forever, which Pendleton is known for, so this collaboration is such a no-brainer I couldn’t believe it wasn’t done long ago,” said Carl Chiara, director of concepts and special projects for the Levi’s brand in the Americas.
Portland, Ore.-based Pendleton, which was founded in 1909, created an exclusive Native American-inspired jacquard print, in blue, gold and red hues, for Levi’s. The co-branded collection incorporates the print on wool linings or accents on two trucker jackets for men, two trucker jackets for women, a men’s work shirt, a women’s cape and a blanket. Retail prices for the collection range from $118 to $198.
Items from the collection will be available in all Levi’s stores in the U.S. next month as well as on levi.com. Pendleton will stock pieces in five of its approximately 50 stores, as well on pendleton-usa.com.
Pendleton, which has been family owned for six generations, has produced its wool fabrics in factories in the Pacific Northwest since its founding. The company has leveraged its rugged, outdoors heritage in ongoing collaborations with Nike, Vans, Hurley, Opening Ceremony, Timberland and Comme des Garçons.
“In today’s marketplace there is a lot of interestin quality and America and patriotism and a return to a simpler ethic,” noted Jim Buckner, men’s division manager at Pendleton. “Our collaborations have generated significant volume and been a very positive influence on our entire wholesale channel.”
Levi’s this year has launched collaborative lines with Filson, Opening Ceremony, Billy Reid and Brooks Brothers.
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