By  on July 29, 2010

A new denim collaboration between Levi’s and Brooks Brothers will be introduced today at all Brooks Bros. stores and the retailer’s e-commerce site. Co-branded as Levi Strauss for Brooks Brothers, the $148 designs come in three fits and six washes for men, with all product made in the U.S.

“There are millions of guys out there who wear our classic Brooks Brothers button-down oxford shirt with Levi’s jeans, so we thought there would be great synergy in offering an exclusive Levi’s product in our stores,” said Lou Amendola, chief merchandising officer at Brooks Bros. The idea for the project originated with Brooks Bros. chairman and chief executive officer Claudio del Vecchio, added Amendola.

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