A new denim collaboration between Levi’s and Brooks Brothers will be introduced today at all Brooks Bros. stores and the retailer’s e-commerce site. Co-branded as Levi Strauss for Brooks Brothers, the $148 designs come in three fits and six washes for men, with all product made in the U.S.
“There are millions of guys out there who wear our classic Brooks Brothers button-down oxford shirt with Levi’s jeans, so we thought there would be great synergy in offering an exclusive Levi’s product in our stores,” said Lou Amendola, chief merchandising officer at Brooks Bros. The idea for the project originated with Brooks Bros. chairman and chief executive officer Claudio del Vecchio, added Amendola.
The jeans will be merchandised along with Brooks Bros.’ own branded Supima cotton jeans, which retail for $98.50. The Levi’s product will be available in all 114 traditional Brooks Bros. stores, but not the retailer’s 91 factory outlet units. The partnership is expected to be open-ended, depending on consumer reaction.
Brooks Bros. throughout much of its history carried outside brands, such as Lacoste polos from the Thirties through the Sixties, noted Amendola. Currently, the 192-year-old retailer also carries the Black Fleece label designed by Thom Browne, aco-branded luggage line from Hartmann, footwear from Peal & Co. and a children’s wear collection under the Fleece label designed by Nikki Kule.
“The Brooks Brothers consumer is a sophisticated customer, so we’ve used really premium fabrics, hand-finishing and very beautiful, mostly clean washes,” said Carl Chiara, director of men’s and women’s brand concepts and special projects for Levi’s in the Americas.
The jeans come in the Levi’s 501 button-fly, 505 zip-fly and 514 slim straight fits. The interior pocket bags of the jeans carry the logos of each brand, including the Levi’s “Two Horse” design and the Brooks Bros. “Golden Fleece” insignia, as do hangtags. However, the Brooks Bros. name does not appear on the leather back patch.
Previous Levi’s collaborations with retailers include limited edition product with specialty store Opening Ceremony; a Michael Jordan brand line with Nike, and capsule collections with Engineered Garments, Robert Geller and Billy Reid that were sold exclusively at Bloomingdale’s as part of the GQ Best New Menswear Designer in America competition.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast