By  on January 13, 2010

Life has been very, very good to Bert and John Jacobs — more than $100 million worth of good. And they owe it all to a happy stick figure named Jake.

The brothers, who started the Life is good Inc. T-shirt business with “no business acumen and no money” in 1994, credit their success to the unrelenting optimism of the human spirit.

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