Friends Keith Peterson and Jonathan Schwartz have teamed up to launch a sportswear line for women, Splits59, rooted in the idea that performance apparel should be stylish and transition to streetwear.
The brand made its debut in a new flagship in Brentwood, Calif. The Los Angeles suburb, where jogging trails line the main streets and yoga mats are a trendy accessory, echoes the spirit of the athletic-urban line. It will try to compete with the likes of Adidas by Stella McCartney and other athletic companies that target a fashionable demographic.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)