Friends Keith Peterson and Jonathan Schwartz have teamed up to launch a sportswear line for women, Splits59, rooted in the idea that performance apparel should be stylish and transition to streetwear.
The brand made its debut in a new flagship in Brentwood, Calif. The Los Angeles suburb, where jogging trails line the main streets and yoga mats are a trendy accessory, echoes the spirit of the athletic-urban line. It will try to compete with the likes of Adidas by Stella McCartney and other athletic companies that target a fashionable demographic.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"