By  on June 30, 2011

Self-taught designer Ollie Amhurst started his label Lot 78 in 2008 as a means to launch the “cool men’s jacket” that he felt was missing from the fashion landscape. “It built from that really,” said Amhurst during an interview at his studio on West London’s quaint Ledbury Road.

Amhurst, who had previously handled wholesaling for Giorgio Armani in the U.K., began his line by designing a men’s biker jacket in soft Nappa leather that focused on fit. The line got an instant boost when celebrities including Noel Gallagher, U.K. band Take That and actor Garrett Hedlund began to sport his wares, and Amhurst soon branched out into doing the jackets in canvas, brushed cotton and suede. A women’s line followed later in 2008, and he will launch denim and jersey this fall.

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