Econ 101’s first lesson in supply and demand is playing out on Seventh Avenue: As demand decreases, prices also drop.
Mainstream designers are taking several paths to cut prices and offer greater — everyone’s favorite buzzwords — perceived value: complying with retailer requested discounts, offering lower-priced capsule collections, passing on reduced factory costs, self-editing out expensive pieces and reducing their own margins. The result is many privately held vendors are dropping their wholesale prices by up to 25 percent.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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