By  on February 25, 2009

Econ 101’s first lesson in supply and demand is playing out on Seventh Avenue: As demand decreases, prices also drop.

Mainstream designers are taking several paths to cut prices and offer greater — everyone’s favorite buzzwords — perceived value: complying with retailer requested discounts, offering lower-priced capsule collections, passing on reduced factory costs, self-editing out expensive pieces and reducing their own margins. The result is many privately held vendors are dropping their wholesale prices by up to 25 percent.

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