By and  on February 18, 2014

How do apparel brands and retailers prevent consumers the world over from turning into shopping coach potatoes?

That’s the challenge for retailers coming off a feeble holiday season that, according to the National Retail Federation, wrung out a 3.8 percent retail sales increase from promotion-heavy stores that were light on foot traffic. Predictions for this year aren’t much better — the NRF foresees a 4.1 percent retail sales bump.

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