ESPRESSO AND SHIRTS: Lugo, a boutique in Manhattan’s NoLIta neighborhood known for its Italian-made shirts, has set up a Midtown outpost. Lugo Caffe is located at 1 Penn Plaza. In addition to well-tailored shirts, which are sold via a computer kiosk, the new 4,000-square-foot eatery, which opened last month, serves Italian comfort food and cocktails.
Despite a built-in customer base in the 2.5 million square feet of office space in 1 Penn Plaza, Lugo co-owner John Meadow is aiming to attract more fashion types. “I know we’ll always make money with the business types, but our biggest goal is to attract [people from] the Garment Center,” he said, adding that Lugo Caffe strives to recapture Italy’s storied cafe culture. “There really aren’t many places in New York where people are reading the paper, drinking a Pellegrino and having a coffee.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)