By  on May 31, 2011

On a recent balmy May day, the offices of Dualstar Entertainment Group LLC in Manhattan’s Chelsea neighborhood were brimming with activity. Employees buzzed around the various showrooms and offices for design, development and production, and Mary-Kate and Ashley Olsen, who own the company that oversees their multimedia ventures, were presiding over a design meeting in one of the light-filled studios.

The loftlike space is the hub for the Olsens’ fashion businesses, which, in just a few years, have evolved into an impressive operation ranging from The Row designer line; the contemporary Elizabeth and James and a more casual, weekend counterpart called Textile Elizabeth and James; Olsenboye, the junior line exclusive to J.C. Penney, and, launching this July, the online, clublike, highly personalized venture called

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