Turns out there appears to be a connection between 466/64 Fashion and the Nelson Mandela Foundation after all.
A new statement from the Nelson Mandela Foundation in South Africa spells out the relationship between the two organizations more clearly. Mandela gave the number, 46664 (taken from his prison number), to the Nelson Mandela Foundation Trust, “as a permanent reminder of the sacrifices he was prepared to make for a humanitarian and social justice cause he passionately believed in.” The Nelson Mandela Foundation Trust licensed 46664 Concerts (46664 South Africa) in perpetuity and on a pro bono basis, to use the 46664 brand in addressing issues of social injustice. Since then, 46664 South Africa has been managed by a separate organization, which has its own board, the statement said. RELATED STORY: Controversy Over Nelson Mandela Affiliation With 466/64 Line >>
According to the statement, in 2011, a license agreement was forged between 46664 South Africa and Brand I.D., a division of Seardel Group Trading (pty) Ltd., whereby Brand I.D. established a global fashion brand (466/64 Fashion), “to create a sustainable income stream for 46664 South Africa.” The statement noted that the agreement controls the investment of the funds generated through the success of the 466/64 Fashion brand and a percentage of the revenue generated from the sales of 466/64 Fashion goes directly toward funding projects that bring forward Mandela’s legacy.
Erin Patton, chief executive officer of Company B, exclusive license holder for 466/64 Fashion in North America, said, “[Mandela] is not directly involved. That was never intimated. All the press materials say it was inspired by him.” He said that 46664 in South Africa is the beneficiary of the charity that was founded by Mandela.
Asked why James Cecil, president of Cadence Communications, which represents the Nelson Mandela Foundation in North America, would say that there was no affiliation with Mandela or his various foundations, Patton replied, “I have no clue. The foundation has confirmed the relationship.”
Cecil responded Wednesday, “No matter what the policy is, Nelson Mandela’s name is not to be used for commercial purposes.”
Patton added: “We have such an authentic fashion story to tell with this amazing brand that is rooted in South Africa’s vibrant, colorful culture and lifestyle cache as our well of inspiration. We are staunchly committed to ethical fashion as our brand ethos and look forward to bringing new energy, excitement and social impact to the retail channel in the U.S. and Canada. The initial response from retailers and the fashion community has been overwhelmingly positive.”
He said he was in “very advanced discussions” with potential retail partners for a spring 2013 launch.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion