Turns out there appears to be a connection between 466/64 Fashion and the Nelson Mandela Foundation after all.
A new statement from the Nelson Mandela Foundation in South Africa spells out the relationship between the two organizations more clearly. Mandela gave the number, 46664 (taken from his prison number), to the Nelson Mandela Foundation Trust, “as a permanent reminder of the sacrifices he was prepared to make for a humanitarian and social justice cause he passionately believed in.” The Nelson Mandela Foundation Trust licensed 46664 Concerts (46664 South Africa) in perpetuity and on a pro bono basis, to use the 46664 brand in addressing issues of social injustice. Since then, 46664 South Africa has been managed by a separate organization, which has its own board, the statement said. RELATED STORY: Controversy Over Nelson Mandela Affiliation With 466/64 Line >>
According to the statement, in 2011, a license agreement was forged between 46664 South Africa and Brand I.D., a division of Seardel Group Trading (pty) Ltd., whereby Brand I.D. established a global fashion brand (466/64 Fashion), “to create a sustainable income stream for 46664 South Africa.” The statement noted that the agreement controls the investment of the funds generated through the success of the 466/64 Fashion brand and a percentage of the revenue generated from the sales of 466/64 Fashion goes directly toward funding projects that bring forward Mandela’s legacy.
Erin Patton, chief executive officer of Company B, exclusive license holder for 466/64 Fashion in North America, said, “[Mandela] is not directly involved. That was never intimated. All the press materials say it was inspired by him.” He said that 46664 in South Africa is the beneficiary of the charity that was founded by Mandela.
Asked why James Cecil, president of Cadence Communications, which represents the Nelson Mandela Foundation in North America, would say that there was no affiliation with Mandela or his various foundations, Patton replied, “I have no clue. The foundation has confirmed the relationship.”
Cecil responded Wednesday, “No matter what the policy is, Nelson Mandela’s name is not to be used for commercial purposes.”
Patton added: “We have such an authentic fashion story to tell with this amazing brand that is rooted in South Africa’s vibrant, colorful culture and lifestyle cache as our well of inspiration. We are staunchly committed to ethical fashion as our brand ethos and look forward to bringing new energy, excitement and social impact to the retail channel in the U.S. and Canada. The initial response from retailers and the fashion community has been overwhelmingly positive.”
He said he was in “very advanced discussions” with potential retail partners for a spring 2013 launch.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)