JOHANNESBURG — He has been hailed as a hero who fought for racial equality during the dark days of apartheid. Now, former South African president Nelson Mandela is set, in his 90s, to become a fashion icon.
The new 46664 Apparel brand of men’s and women’s wear was unveiled recently at a glittering launch in the Johannesburg flagship of Stuttafords department store in Sandton City mall. Envisioned as South Africa’s first global apparel brand, 46664 Apparel was conceived both to pay homage to the great democracy leader, and to provide a sustainable platform that would benefit the struggling clothing and textile manufacturing industries of South Africa. Local manufacturing giant Seardel, together with Brand ID, has been awarded the license to manufacture and market apparel under the 46664 label.
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