“We couldn’t find a better day to have this launch than on Nelson Mandela International Day,” said George Monyemangene, South African Consul General, speaking at a press conference Wednesday.
Held at the South African Consulate in New York, the event introduced 466/64 Fashion to the North American market. Dallas-based Company b secured the exclusive sublicense of 466/64 Fashion for the U.S. and Canada from Brand ID, a division of Seardel, South Africa’s leading clothing and textile manufacturer. Seardel is the brand custodian and the master license holder of 466/64.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"