This month, both veteran and new exhibitors are using WWDMAGIC to launch new looks and lines, and trying to woo buyers with precious time to make their rounds.
“WWDMAGIC is one of the biggest and best for West Coast and international exposure. [Exhibiting] is kind of a no-brainer,” said Devin Hajek, owner of first-time vendor Tea Stain Clothing, based in Folsom, Calif. He walked the February show and was impressed with the foot traffic. “We expect to interact with a lot of potential buyers and really get some market spread.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)