HONG KONG — The inaugural edition of The Hub trade show at AsiaWorld-Expo here last week provided Asian retailers with exposure to about 100 contemporary brands, mostly from Europe and the U.S., and tips for the exhibitors on navigating the escalating costs and operational complexity of launching brands in the region.
With a concentration of labels from outside the region and few from Asia, the show floor stood apart from other apparel fairs in the region. Exhibits had more of a focus on aesthetics and also created a smaller, more intimate environment. Many of the brands featured had little or no distribution in Asia and were hoping to gain a foothold.
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"