NEW YORK — Just what the world needs: five more trade shows.
Under the banner The Prestige Show, separate women's, shoes and accessories, kids', men's and fabric shows will launch this winter off the beaten trade show path in Central Park.
The Web site, theprestigeshow.com, bills the event as "the largest apparel trade show in New York City" and boasts "over 1 million square feet of exhibit space and over half a million attendees." Besides size, its other point of difference is abandoning the niche model in favor of spanning from luxury to mass.
"New York has a lot of good shows, but they all are very focused on the designer market, like Moda and ENK," said Rida Kahn, director of sales for the shows. "The main purpose of this show is to cover all of the category of clothing — not only high end but also the middle and Wal-mart range. It's just like MAGIC Las Vegas, but with different shows for each category."
The organizers are Climax Showroom and two venture capitalists. It will mark the first foray into trade show hosting for each.
The show's biggest incentive is its lower price tag: currently $4,200 for a 10-by-10-foot soft wall space, versus what can be $5,000 to $10,000 at other shows, said Kahn.
"We are much cheaper than the current trade shows in the New York area, so we are already attracting a lot of Californian and European designers," Kahn said. "In today's market with a struggling economy it is a decision-making factor."
About half the exhibitor spaces are already filled, said Kahn, adding she expects each show to take upward of 300,000 square feet in Central Park and have between 1,500 and 1,700 vendors. Buyer registration has not opened yet, but Kahn said she expects buyers will "range from Bergdorf Goodman to Wal-mart."
The fabrics and sourcing show will run Jan. 14 to 16, followed by men's on Jan. 18 to 20, then kids' on Jan. 23 to 25, accessories and shoes on Jan. 29 to 31, and women's on Feb. 7 to 9.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast