NEW YORK — Just what the world needs: five more trade shows.
Under the banner The Prestige Show, separate women's, shoes and accessories, kids', men's and fabric shows will launch this winter off the beaten trade show path in Central Park.
The Web site, theprestigeshow.com, bills the event as "the largest apparel trade show in New York City" and boasts "over 1 million square feet of exhibit space and over half a million attendees." Besides size, its other point of difference is abandoning the niche model in favor of spanning from luxury to mass.
"New York has a lot of good shows, but they all are very focused on the designer market, like Moda and ENK," said Rida Kahn, director of sales for the shows. "The main purpose of this show is to cover all of the category of clothing — not only high end but also the middle and Wal-mart range. It's just like MAGIC Las Vegas, but with different shows for each category."
The organizers are Climax Showroom and two venture capitalists. It will mark the first foray into trade show hosting for each.
The show's biggest incentive is its lower price tag: currently $4,200 for a 10-by-10-foot soft wall space, versus what can be $5,000 to $10,000 at other shows, said Kahn.
"We are much cheaper than the current trade shows in the New York area, so we are already attracting a lot of Californian and European designers," Kahn said. "In today's market with a struggling economy it is a decision-making factor."
About half the exhibitor spaces are already filled, said Kahn, adding she expects each show to take upward of 300,000 square feet in Central Park and have between 1,500 and 1,700 vendors. Buyer registration has not opened yet, but Kahn said she expects buyers will "range from Bergdorf Goodman to Wal-mart."
The fabrics and sourcing show will run Jan. 14 to 16, followed by men's on Jan. 18 to 20, then kids' on Jan. 23 to 25, accessories and shoes on Jan. 29 to 31, and women's on Feb. 7 to 9.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)