Brands to check out at the upcoming trade shows.

KATIE EARY


What does a fashion student do after graduating from the Royal College of Art? E-mail Nicola Formichetti. Such was the case for British designer Katie Eary, who was given her shot after reaching out to the then-Lady Gaga stylist and current creative director at Diesel. Since that time, the designer has not only collaborated with Formichetti, but also with retailers such as French Connection, River Island, Topman, Grenson and Donda, Kanye West’s fashion label.

“I created my own company [after school] and it just organically grew,” she said of her brand, which was launched in 2010 and will be shown at Capsule.

The collection, Eary explained, is a mix of luxurious fabrics in an array of prints designed for the 17-year-old skater.

“I have three brothers, each brother is a muse of mine — they are all completely different,” she said. “The only thing they have in common is that they dress for themselves and no one else. I love that. They all skateboard together. One’s in a band, one is at university and one is a psychiatric nurse. If they like the collection, I know I’ve done a good job.”

For spring, Eary was inspired by a Dallas rodeo. The Western-themed collection is a mix of cowboy shirts and psychedelia with bold vivid tops complete with bones, fish and cacti prints in pink, purple and orange.

The brand has dressed celebrities, including West and Frank Ocean, and is sold at Mr Porter, Harvey Nichols and Antonia, among others. Retail prices range from $60 to $368 for a printed T-shirt, to $600 to $943 for shorts.

— DAVID YI


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