By  on February 1, 2013

In the eight years since launching Nic + Zoe, a knitwear label named after her children, creative director Dorian Lightbown has set up a network of 950 specialty doors without much fanfare — until now.

A bevy of February fashion magazines are just out with Mario Sorrenti’s first Nic + Zoe ad campaign featuring Arizona Muse, and the photographer has already agreed to shoot next season, too. That, along with an e-commerce site that bows Monday, are part of the Natick, Mass.-based company’s new branding strategy that the Lipman agency has been putting into play.

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