In the eight years since launching Nic + Zoe, a knitwear label named after her children, creative director Dorian Lightbown has set up a network of 950 specialty doors without much fanfare — until now.
A bevy of February fashion magazines are just out with Mario Sorrenti’s first Nic + Zoe ad campaign featuring Arizona Muse, and the photographer has already agreed to shoot next season, too. That, along with an e-commerce site that bows Monday, are part of the Natick, Mass.-based company’s new branding strategy that the Lipman agency has been putting into play.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)