By  on February 11, 2009

With all categories of Nine West united under a single creative director for the first time, the $1 billion brand is hoping to double its sportswear business over the next 18 months, even viewing the economy as an opportunity for growth.

Creative director Fred Allard, who returned to Nine West as creative director of accessories and footwear in November 2006 and added oversight of sportswear last summer, is striving to translate fast-fashion from vertical retailers into the department store wholesale model, when Nine West sportswear relaunches for fall.

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