By  on February 3, 2010

In two weeks, Mary-Kate and Ashley Olsen will stage their first fashion presentation for The Row, and today their junior brand, Olsenboye, finally launches at J.C. Penney. Yet there’s still one more project to announce: a denim-based secondary collection under the Elizabeth and James contemporary label.

Named Textile Elizabeth and James, the three-jean lineup, which launches in March, zeroes in on Seventies styles — the Hendrix, with a slight bell-bottom; the low-slung Stevie, and the cropped, high-waisted Joni. The amusing inspirational twist here: These designs stem from actual jeans in the Olsens’ own wardrobe, with one pair dating back to their high school years.

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